Tesla has been producing a very expensive electric roadster that has sold well to those who can pay over $100,000 for a car. Tesla's next product is an electric sedan that should be affordable to more buyers at about $50,000. Toyota (along with most auto manufacturers) has experienced a slowdown the past couple years and recently closed a large auto factory in the San Francisco Bay Area, which was formerly a joint venture with General Motors.
Today's announcement was that Tesla would buy the closed factory from Toyota to manufacture its future products and learn from Toyota's expertise in manufacturing. Toyota announced that it would invest $50 million in Tesla to learn from some of its young, venture-like thinking and methodologies and jointly produce electric vehicles in the future.
In my opinion, this announcement is a great example of the transitions that happen in a free-market economy and the opportunities that news ways of thinking and doing things can provide. Tesla is focused on the future of automobiles, without being restricted by oil or labor unions. Toyota is looking to improve its image and rekindle some energy that large organizations tend to lose over time. A well structured investment portfolio can be designed to take advantage of these transitions and the opportunities they provide. Although an economic downturn causes a lot of pain and upheaval, it also opens new doors and allows new ways of thinking. As an investor, I like to look forward for the growth and changes that might be just around the corner.