Will America Still be No. 1?

The recent economic times have caused some to question whether America will continue to be the economic superpower it has been in the past. The World Economic Forum recently ranked the United States number two behind Switzerland amongst the world's most competitive economies. While I'm a strong believer in a free-market economy and the uniqueness of America rooted in the ideals of our founding fathers, no one can say how the American economy will compare to other world economies several generations into the future.

As an investor, what should you do to adjust to this potential new reality? It really comes back to one of the basic principles of investing - diversification. Any well-designed investment portfolio should take a world view and include more than just U.S. stocks and bonds. Developed and emerging international markets should also be considered. European and other developed economies, along with emerging markets like China and India, can diversify the risk of a portfolio while potentially increasing the return.

Which countries should be invested in and in what ratio? More emphasis should be put on developed economies because of a longer track record and stronger government regulation and controls. Emerging markets offer enticing potential returns, but they bring increased volatility and the added risk of unstable governments or unethical practices. Limited emerging market investments are appropriate for most investors. The world economic landscape is always changing, but these changes create opportunities to adjust a portfolio to capitalize on the new economic realities.

Finance - It's About More than Money

Finance types like me might view money as a practical, unemotional topic. It's all about what comes and what goes out in dollars and cents, right? My professional and life experiences have taught me that it is often a lot more than that.

I attended a presentation this morning at my local chapter of the Financial Planning Association. The speaker, a counselor and expert on the emotional sides of money confirmed the role emotions often play. She pointed out that Adam Smith, the famous economist who wrote "The Wealth of Nations" in 1776, first wrote about how our mental fallacies can influence economics in "The Theory of Moral Sentiments" in 1759.

Money is a representation of our efforts, our blessings, and our good fortune. It can be used to provide for the necessities of life or to acquire the luxuries of the world. What we do with that money is largely determined by our values, morals, habits and desire for instant versus long-term gratification. How a husband and wife feel about money is often illustrated when they make a significant financial decision together. These feelings are often rooted in much more than the item at hand. Children often model the behavior they see in their parents.

As an individual, I try to consider what is behind my financial decisions and consider all parties involved and the greater good, not just my own biases. As a financial professional I use my education and experience and the non-emotional role I play in significant financial decisions to help my clients. I care greatly about their financial successes, but I separate myself from the emotional decisions that may be holding them back from even greater practical success in their lives.

The Value of a Certified Financial Planner

A select group of professionals have attained the CFP® certification and are referred to as a CERTIFIED FINANCIAL PLANNER™. Other individuals may use the title "financial planner," but have not earned the official designation. What is a CERTIFIED FINANCIAL PLANNER™ and what should one expect from a financial plan?

CFP® certificants are individuals who have met the CFP Board's education, examination and experience requirements, have agreed to adhere to high ethical standards and complete biennial continuing education requirements. Although many other respected financial designations exist, the CFP® is considered by many to be the best example of a professional qualified to give comprehensive financial advice to individuals and families.

Most CFP® certificants will work with individuals to prepare a comprehensive financial plan. Like any goal in life, it is difficult to reach financial goals without a plan. This plan is unique to each individual, but it should cover the areas of saving for future goals, investing, taxes, risk assessment, insurance, and estate planning. Although these considerations are overwhelming to many people, a good CERTIFIED FINANCIAL PLANNER™should help reduce these burdens by boiling down significant financial decisions into manageable tasks. A good financial plan will involve an significant investment of time and money by the individual, but it will pay for itself many times over if it is properly implemented and updated over time.