Many people consider large, established companies to be good investments. There are several reasons that this is true, but putting too much of ones investment portfolio into the stock or bonds of a single or small number of companies is still a risky proposition. BP and GM are dramatic, recent examples.
So how does one reduce the risks of investing in the "wrong" company? The simple answer is diversification. The common phrase used to define this term is "Don't Put All Your Eggs in One Basket." By owning stocks and bonds from a variety of companies, large and small, domestic and international, the risk of losing large amounts of wealth is reduced.
Some people have questioned the value of diversification because nearly every type of investment lost value during 2008. While this is true, a 40-year study that was presented at a recent financial planning conference showed that a year like 2008 was truly an anomaly. Diversification has provided significant protection in 38 of the last 40 years. Although disasters and market shifts will continue to pose risks for companies of all types, diversification is one way to have exposure to the upside of investing, without taking on too much risk.
